Vodafone is giving away 10,000 free e-books for children this summer

New research from Vodafone shows parents will spend up to £ 1,300 on activities and day trips to keep their kids entertained during the summer holidays this year.

It also suggests that more than half (54%) of parents are worried about keeping their kids busy, and 31% are worried about how much time they will spend online.

To help parents keep their kids busy during the summer and educate them about the importance of online safety, Vodafone has partnered with Andersen Press to offer 10,000 free digital copies of Chicken Clicking, Troll Stinks and Old MacDonald Had a Phone, written by author Jeanne Willis and illustrated by Tony Ross.

The books explore the themes of internet bullying, managing screen time, and dealing with internet predators in fun and engaging stories.

The books can be downloaded free of charge from www.vodafone.co.uk/digitalparenting now for three months.

The study, which surveyed 1,000 parents of children aged 4 to 16, found that day trips (57%), walks (56%) and trips to the park (50%) were the most popular ways to entertain children. .

He also points out that the average family will take up to three different day trips during the holidays, each costing an average of £ 75.

In addition, the study found that half (49%) of parents believe their children will spend more time online and watching TV during summer vacation compared to school time, three in ten (31 %) admitting that they are worried about how much time their child will spend online.

Almost 20% are concerned about online bullying while on vacation.

One in five parents (18%) say they wouldn’t feel comfortable teaching their children about online safety, while almost six in ten (57%) said they don’t know how to monitor their children’s online activity – over half (56%) don’t know how to block websites.

Commenting on the research findings, Helen Lamprell, General Counsel and Director of External Affairs, Vodafone UK said: “A lot of us worry about extra screen time during school holidays. Even with our best efforts to keep children entertained, some online activity is almost inevitable for many. This is why it is so important to give parents and guardians the tools they need to help children navigate the online world safely and happily.

Emma Robertson, co-founder of Digital Awareness UK, added: “We tend to see an increase in issues like online bullying, sexting or exposure to inappropriate content during the summer holidays as children spend more time using devices. “



Books Explore Themes of Internet Bullying and Screen Time Management in Fun and Engaging Stories

She continued, “While screen time can be a worry for parents, it’s important to remember that technology has been a lifeline for many young people during this pandemic, and all the time spent in front of it. a screen is not bad – many of our young people will be using devices during the summer vacation to continue learning, socializing and creating.

“Making sure the conversations we have with our kids about technology are balanced, as well as the time we spend on and off screens is key. “

Vodafone’s Digital Parenting website is also packed with resources and expert advice for parents to help them make the right digital choices for them – find out more here.

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