Podcast pioneers pocket £ 3.5million for new-age ebooks and audio startup


sesame, a new Swedish startup, allows people to buy audiobooks and e-books online for any device. In a recent development, the company just announced that it has pocketed € 4million (almost £ 3.5million) in a seed funding round.

The investment was led by London-based VC GP Bullhound, which has invested in leading tech startups and brands including Unity, Slack, Spotify, Glovo, Avito and Revolut; early Spotify investor, Stockholm-based digital experts, Edastra; and Peter Dahlberg, founder and former CEO of AniCura. Per Roman, co-founder and managing partner of GP Bullhound, and Hampus Hellermark, partner at GP Bullhound, will also join the board of directors.

The United Kingdom, a primary target market for key consumers

The funding will be used for the international expansion in 2021. This includes an expansion into the UK later this year. In addition, it will continue to ensure that the platform is at the forefront of usability while providing a more viable digital model for content creation and consumption.

Per Roman, co-founder and managing partner of GP Bullhound commented: “When MÃ¥ns and Karl told me about their new company, their vision immediately felt right. As lead investors, we were able to form a syndicate and invest in less than a week, to help the business ramp up quickly. “

“I have followed Karl and MÃ¥ns’ entrepreneurial journey for over a decade,” commented Robert Ahldin, founder of Edastra. “Edastra wants to help Sesamy eradicate zombie subscriptions by making content more easily accessible to more consumers, and thereby open up larger markets for content creators.”

“Sesamy offers a better alternative to subscriptions, which are very often good for the business but not always good for the consumer or the creator.” explained Peter Dahlberg, founder and former CEO of AniCura.

“We at Sesamy are committed to creating a new digital model that opens up the Internet: by offering more to consumers and content creators,” commented Måns Ulvestam, Founder and CEO of Sesamy. “To this end, we are delighted that such prestigious investment companies have placed their trust in this mission: to develop a new, more sustainable platform for culture and information. The internet was never designed to lock us into platforms. At Sesamy, we envision a space that does justice to digital content, its hardworking creators and passionate consumers.

Revolutionizes access to premium content

Sesamy was created by the founders of the world’s largest podcast company – Acast – Karl Rosander and Mans Ulvestam – in March of this year. The company is working to revolutionize the way people access premium content, as evidenced by the high level of investment in the platform when it launched.

The launch of Sesamy’s audiobook and e-book store marks the first step towards freeing the world from paying for large volumes of unused and junk content. It enables one-time purchases and frictionless consumption of digital content. Additionally, it adds new ways to engage creators and aims to eliminate and democratize access to copyrighted digital content.

This new platform creates a new revenue stream and direct fan engagement opportunity for writers. Additionally, individual authors are paid directly for all sales generated through their personal channels.