In a new development in the debate between e-books and physical books, according to recent data from Statista’s Advertising & Media Outlook, the penetration of e-books is still far behind that of printed books across the world. In the United States, for example, where eBooks are very popular by comparison, an estimated 23% of the population bought an eBook last year, compared to 45% who bought a printed book.
These results suggest that e-books will not be the final nail in the coffin of printed books, but rather a complementary product that should ultimately benefit the publishing industry. People might grab an eReader when they hit the beach or commute to work, but when it comes to real books, nothing beats the real thing.
The report also forecasted the book segment revenue to reach USD 120,998 million in 2021. The revenue is projected to grow at an annual growth rate (CAGR 2021-2025) of 1.68%, which would translate into an expected market volume of USD 129,347 million by 2025.
In the book segment, the number of readers is expected to reach 2,684.2 million users by 2025. User penetration in the book segment is expected to be 33.2% in 2021. The average revenue per user ( ARPU) is expected to be $47.02.
In global comparison, most revenue will be generated in the United States ($32,174 million in 2021).
According to Statista’s definition, the book market covers paid publications in printed form and digital replicas (eBooks) that are distributed to private readers (B2C). Income from the consumer (general interest), academic (educational purposes), and professional (specialized topics) segments are included here. (Agencies)
E-books still don’t match print: report